GRAPHICS

Tips for Billboard Graphics

SIMPLICITY & CLARITY

Billboards are typically viewed from a distance, often while driving. Therefore, your artwork should be simple, clear, and easy to understand. Avoid clutter and excessive details. Bold, large fonts and high-contrast colors work well.

BRANDING

If the billboard is part of an advertising campaign, ensure that the artwork aligns with your brand identity. Use consistent colors, fonts, and messaging to reinforce brand recognition.

INCLUDE A CALL TO ACTION

Include a clear CTA. Whether it’s a website URL, phone number, or a specific action you want viewers to take, make it prominent. Encourage engagement.

DIGITAL OUTDOOR PANELS

Ensure that your text is easily readable. Use fonts that are legible from a distance. Avoid intricate scripts or overly stylized fonts. One of the many benefits of digital panels are the ability to add numerous ads with each rotation. Within a matter of minutes, art can be modified to advertise holidays, events and specials.